Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




"Only somebody who really takes the time to understand [Pure Jeevan's Salsa's*] potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and ... ancient on the planet." ~ Miles Raymond in "Sideways" (2004) (*slightly modified).

Jim here... Over the weekend, I'd made a string of videos for Pure Jeevan using my handy-dandy new phone. To my great surprise, when I went to post them to YouTube, they all came out sideways! So, I'm sorry, friends... you'll have to endure (if you so choose) a somewhat disorienting video, below. But, hey, at least it reminded me of that wondrous quote from the movie Sideways! I imagine Paul Giamatti describing one of my own recent creations this way -- a sort-of half-raw, yet still very healthy delight that I like to make sometimes.

My reason for featuring a less than 100% raw recipe is two-fold. First, I'd been discussing transitioning to raw (see yesterday's post). And, adding more raw into your non-raw diet is a great way to transition. I believe that raw sauces are an excellent way to achieve this, as I'll explain in the video. Second, if you do prefer a 100% raw dish, then you can simply replace the beans with something else -- perhaps sprouted beans, or maybe your own invention from the dehydrator.

Wow, we've been getting a lot of publicity lately.(We'll be writing more about that later.) We're thrilled to be recognized for the work we're doing for the raw food community!

For those newly acquainted with Pure Jeevan, you've already found our blog (this site), and likely our main site. But, we also wanted to highlight another offering we've put a lot of work into -- the All Raw Directory. Here's a screenshot:

Welcome to Day 2 of Pure Jeevan's "Salad Dressing Week"!? Today we take a trip across the Pacific to the land of the "Rawsing Sun." I've yet to meet any raw vegans from Japan, but would be highly interested in hearing about what it's like to be raw vegan there.

Today's video not only shows a tasty salad dressing recipe, but it's really a testament to bold improvisation in your raw kitchen. In order to create something new, you really have to be willing to experiment. Sometimes you simply fail!? But, more often than not, a recipe that you have not quite perfected just needs some tweaking.

Jim here... Just wanted to say quickly that I'm heading off to the Raw Spirit Festival (RSF) today! I'll be carpooling (or, vanpooling) with our friends Melissa and Dave Sokulski, their daughter Ella, and our friend Bethany. We're all volunteering at RSF, which should not only be a lot of fun, but should also be a great way to get to know many other fellow raw foodies.

So, we'll be arriving Friday to help set up, enjoying the festival over the weekend, and staying Monday to help them "break it down." Since we need to leave Monday, we'll likely miss a fun-sounding party at Rawbin's place Monday night. But, I'm sure it'll be a blast overall, and it'll also be fun to camp out again, as I haven't done that in a while. I especially hope I'm also able to light something on fire, as I always love the fire aspect of camping most. Maybe I'll run into some of those raw foodies who spin fire-poi and can learn a new skill!

For many people, a change in diet is largely a mental issue. You *decide* that you're going to do something different, and then commit to it. You may shop a little differently than before, but quite often that is the extent of any action taken (other than preparing and eating the new foods rather than the old ones).For many, the commitment aspect is the trickiest part. ?Books could be written on this subject alone (and we're sure we've discussed this at length here on the blog).

Today we want to share a super-easy tip to help with the commitment side of this: Keep your fruits and vegetables VISIBLE.

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!

We've promised many of you that we'd share some ideas for the whole family (especially the children), so here's one idea that might prove particularly popular. In a household of two former English majors, it's only natural that we've always adored and admired alliteration. So, we may be biased to believe that these "Breathtakingly Bejeweled Blueberry Banana Breakfast Bowls" will be as beloved by your beauteous bellies as they are by ours. See what you think!

Man must cease attributing his problems to his environment, and learn again to exercise his will - his personal responsibility. ~Albert Einstein.

Jim here with another wonderful edition of Weird Wednesday. Here's something I find a little weird about food (and, I apologize in advance if this comes off a little preachy).

See, I work in an office and sit rather close to the corporate kitchenette. Routinely, people bring in junk food to set out for everyone -- cookies, donuts, cakes, pastries, pies, candy bars, nut rolls, cheesecakes, summer sausages, cheese cubes, fondues, etc. The thought seems to be that, in putting these things out for everyone, you're showing you care for them.Offering large servings of concentrated fats and refined sugar is viewed as a favor, as an altruistic service for your fellow coworkers. But this odd fact isn't even the weird aspect of my post (although, now that I think of it, that is pretty weird).

Here it is...the Queen of all Juices! It's cooling, cleansing, light, easy, delicious, pretty, promotes weight loss, energizing, vibrant, and FUN!

Can one simple juice really be so wonderful for your body? Yes!! Following is the recipe, as well as some highlights about the ingredients and why it's so great for your body.

Cooling and Cleansing Juice

(Serves 1)

4 medium apples

Jim here... A little over a month ago, we couldn't contain our excitement about an online contest to win the best job EVER -- living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. My video was the first to be processed. So, we posted a screenshot above, which you can click to go view it (or just click here) -- and also please vote and rate it a 5!!! (I've heard that the rating system can get a little screwy on that site -- that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don't watch the entire video.