Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Every Autumn I proclaim that it is surely the best season of all. Then, without fail, every Spring I find myself feeling and saying the same thing. How can any season be better than this time of renewal, rebirth, and unlimited potential for beauty to spring up in front of your eyes with every glance?

We don't always announce birthdays of friends and family here. But this particular individual is an integral part of the raw food community and we want you all to meet her!

Today is the birthday of the radiantly beautiful Penni Shelton! For those of you who don't know Penni, she's an incredible woman; she's got a heart of gold and is filled with love and compassion. She has been a loving friend of Wendi and member of the Pure Jeevan family for a very long time.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

You rarely hear us talk about our daughter here on the blog. Some of you have noticed and asked questions about her through email. I'd like to tell you why we don't write about her very much, because there's something to be learned from it.

First, I usually don't like to write about people unless I get their permission. This is especially true when my daughter is concerned. I respect her privacy if she chooses for me to not share things about her life. Years ago when I knew I wanted to create the Pure Jeevan site, I talked with Jim and our daughter about it. I said it was something I felt drawn to do, that I felt it could help a lot of people, but I wanted it to be a family site if it's something they were interested in doing along with me. Jim agreed to help me at the time, but didn't fully embrace Pure Jeevan himself (now, however, he has become a very active part of this site and all of our projects). Our daughter, however, said from the very beginning that she didn't want any part of it.

Jim here with another intriguing installment of Weird Wednesday.Look, I'm a hugefan of gigantic, mondo salads. If you (well, not raw foodists but most SAD-diet Americans) were to visit our house at lunch time, you'd likely think that the individual salads on our table are as big as the salads bowls put out for entire families (for those few families, relatively speaking, that serve any salad at all these days, that is).

Seriously, when I have enough prep time, I like to pile 'em high with organic green leaf (though I'll take red leaf or romaine frequently), tomatoes, carrots, onions, peppers, apple slices, pepitos, sunflower seeds, raisins -- basically everything but the kitchen sink.

Jim here... We had a whirlwind weekend last weekend when the uber-talented couple Rhio and Leigh came to Pittsburgh for a three-day visit. As many of you probably know, Rhio is a well-known pioneer of the raw food movement, having written one of the definitive books on raw foods, Hooked on Raw. She's also the host of a popular Internet radio show of the same name, for which Leigh serves as primary engineer and co-host. Both have extensive backgrounds in music, as well, which is fitting for such a colorful, vibrant couple.

Saturday, Rhio gave a two-part presentation to a capacity crowd at a local coffee shop / art gallery.Part One was a demonstration on making raw dairy-free yogurt using almonds (a technique demonstrated, I believe, on her new DVD, "What's NOT Cookin' in Rhio's Kitchen " -- available soon on her web site at www.rawfoodinfo.com). According to the yogurt eaters in the crowd (of which I'm not one -- never went in for much dairy), the recipe mimics yogurt perfectly! So, if you're a raw foodie who misses dairy yogurt, you're definitely going to want to connect wth Rhio to learn the technique.

Here they are!! Images from the 3-Day Raw Food Spiritual Ashram Retreat! There were more taken by the ashram staff; once they are sent to me, I'll include those, as well.

Page One: Guests

Page Two: Raw Food

As you can see from yesterday's post, Pure Jeevan keeps extremely busy during the year. What's up for 2010? Let's just say... more amazing information, inspiration, education, motivation, and cutting-edge health features! This post will be considerably shorter than last year's counterpart. In January 2009, we ran a 3-part series on looking back and looking ahead. While that was super-productive from a planning perspective, a few important points come to mind as we ponder the same issues once again:

All this week we're continuing to feature a variety of answers to the question "Are Raw Foodists Crazy " from various friends of Pure Jeevan. If you're just now tuning in, please read the back story and introduction to this, as posted on Monday.But, for now, let's continue with posting the rest of the excellent responses sent in! Enjoy!! :-)

Sad Update: Our friend Michelle Pierson, interviewed here, passed away in July 2016 after a kayak accident in Hawaii.


We've spent the past three days focusing on the core subject of critical importance in the raw food lifestyle -- the FOOD! However, as most people will agree, it's also about so more than "just the food." Here at Pure Jeevan, we've always made a point to stress the holistic nature of our philosophy (mind, body, spirit, emotions), and we'll certainly continue to do that.

The Raw Spirit Festivals also do a magnificent job of illustrating this point. While they do offer *spectacular* raw foods and presentations centered around raw foods, you'll also find music, dancing, yoga, and other uplifting recreational activities all day long!