Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

For today's installment of Makin' It Monday, we wanted to share something that we've been making a lot of lately. It's so simple, yet so delicious and refreshing. Here's the recipe:

  • 2 cucumbers
  • 3 large stalks of celery
  • 1 handful of cilantro

That's all!? You might finish with a pinch of your favorite salt (optional).? Also, since the cucumber is an extremely water-heavy veggie, I would advise you to run it through the juicer several times. Here's what I do:

Announcing: Pure Jeevan's Halloween Raw Pot Luck - A Costume Party for All Ages!!

When:? October 31, 2009, 6:00 p.m. - ? ?

It is with heartfelt gratitude that I reach out to say thank you for all of the lovely birthday wishes from all over the world.

As many of you know, I've been working on all aspects of myself---continuing to grow healthier in all ways (body, mind, spirit, and emotions). After a lifetime of feeling that I wasn't worthy of my own attention and affection, I learned to love myself. That was a huge thing for me and I am still overjoyed to acknowledge who I am and proudly proclaim that I love myself.

I'm not perfect, but I'm perfectly me---allowing myself to blossom more fully into who I am as the days go by. I've been openly sharing my journey because I know that I'm not the only person who has lived a life without self love.I receive emails from so many of you saying that you can relate to what I've been through, the pain I've suffered on all levels. You've shed tears and thanked me for my story because it has helped you see more clearly your own self. With open arms, and an open heart, I love all of you. It brings me great joy to know that through sharing I am able to help you grow and blossom more into your own beautiful selves. Imagine a world where we all know and love ourselves for the lovely individuals that we all are! What a beautiful and fragrant garden there would be!

Do you know the saying about freely giving out love because you never run out of it? Well, that's definitely true! There's something else that happens, however, the more you share love: it comes back multiplied more than you ever could have imagined! That's what happened to me on my birthday--I was overwhelmed with a flooding of love coming in from all over the world!

We have two events scheduled for this weekend and we are looking forward to both of them! The first is a Raw Food Potluck Meetup. I haven't decided what I'm creating, yet. So far I'm thinking I'll make either an apple pie or some beet noodles with alfredo sauce, but I know how things usually go when it's time for me to prepare something special. I usually feel like I don't want to make what I had planned, and I search around in the fridge to see what pops out at me. I almost always go by what I'm inspired to create at that moment. So, who knows what I'll end up making. I'll try to take pictures of my creation as well as pictures of the other raw food dishes that others bring.

This will be our first raw food potluck. When I first went raw it was something I was doing special for myself, by myself, so I didn't join any of the raw food meetups and didn't want to make it a group activity with my friends.After two years of raw (a little over one at 100%), I've done (and continue to do) what I needed for myself.Now, I'm ready to share my experiences with everyone and to be an active member of the raw food community.So, I'm looking forward to the raw food potluck tomorrow!? You are welcome to join us at the potluck if you are in the area!

April 13, 2008

I noticed that since I ve been eating only mono meals, I seem to be consistently sleeping eight hours a night, as opposed to nine, or more. It s a dreary day today, yet I don t feel like I m tired or down, which is how I normally feel when there s not enough sunshine.

Hi everyone! Jim here with a really special treat for you today. I'm interviewing our friend Joe Prostko, who we've known for a good year or so through the Pittsburgh raw food meetup group. You may remember Joe from our cacao pod video a while back.

We just had a big raw food potluck costume party here, and Joe showed up as an Oompa-Loompa. At first, I admittedly did not get the deeper part of this joke. I simply thought it was a novel costume because it was a character from the Willie Wonka book / movie. Later, however, it really sunk in, as I decided to flip through the Willie Wonka book to read up on Oompa-Loompas. Here's a quote from Willie Wonka author Roald Dahl:

A Bit of India in Pittsburgh s Back Yard?

During an intense personal journey in recent years, I ve discovered that the more I m able to know my true self, the more my perception of the world changes. As a result, my surroundings have changed as well ?people, places, directions. At one point, internal and external changes happened so rapidly, it was difficult to fully process anything; I felt overwhelmed.

Amid urges to explore so many new directions, all at the same time, it became impossible to focus. My initial instinct was to flee to India, where I could peacefully stay at an ashram and process all that was transpiring in my mind. Although circumstances kept me from traveling abroad, I knew I needed to simplify. That s when I remembered an old issue of Point of Light I d kept. I dug it out and quickly flipped through the pages? There it was: Peaceful Valley Ashram & Retreat, located just north of Pittsburgh!

"An ounce of action is worth a ton of theory." ~ Friedrich Engels

When people talk about goals and planning, two distinct camps tend to emerge, in my experience:? (1) the "aim then fire" types, and (2) the "fire then aim" types.? I've used those specific terms for a reason, and will return to them in a bit. But, let's look at the two types, and relate them to the way in which one might approach raw foods.

Jim here... Happy Sunday morning, everyone!? We don't normally post on weekends, but we're sharing this video as a special gift for my mom on Mother's Day.As Wendi likes to say, "Every day is mother's day!"? But, I do like to do something a little special for my own wonderful mom. So, check out this video of a recipe Wendi (mostly) and I created for her. If you remember my reaction to the soup we made recently, it may not surprise you to hear me say that this sauce is the "best #$%^&*^%! sauce I've ever tasted!"

We're typing up and formatting this recipe for Pure Jeevan family members (you know, those who subscribe to our mail list). So, once it's ready, we'll be adding it to the queue of mailings we sent out to keep everyone inspired. This recipe is a keeper!

Jim here... Wow, did you read yesterday's post ? Wendi is away for a month starting today. That's like a year in Internet time, right?

So, I guess I have the blog to myself for a while. So strange... I mean, I helped her set it up back in late '07, contributed numerous articles and a lot of behind-the-scenes time along the way, and then got really involved here (regularly -- daily, even) about a year ago. But, I never "had the keys" all to myself for a long spell. I feel as though I've been entrusted with something important, you know ? I must control that strange compulsion within me to, you know, run a silly cat video or something. But, I'll resist and keep things on-point. (LOL)