Pure Jeevan Blog - Pure Jeevan Raw Foods

Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?

But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Read more: My Raw Story: Zee Charnoe

Jim here... Anyone else like a good funky beat ? Who's familiar with Kool & the Gang's 1973 classic, "Jungle Boogie"? Surely a lot of people know that awesome tune. If you do, recall some of the main lyrics: "Get Down Get Down, Get Down Get Down!" That's the tune I want you to keep in mind as you read this post. Hear the drums, the bassline, the electric guitar, the horn section, the voices, the phrasing, the overall dynamics of that distinctive groove. Consider how magically it all comes together.

So, Wendi called me this morning and said, "Why don't you put a blog post up about your new challenge "

Jim here... A few months ago, I'd posted an article here on the topic of Cognitive Dissonance. This theme seems to crop up from time to time in questions people ask about the raw foods lifestyle. For example, one new raw fooder recently posted a question in a raw foods forum asking whether other raw foodies had reached a place in their lives at which things changed so much that they felt as though they were living a contradiction. Because this struck home for me, I'd like to reiterate my response, somewhat edited, below.

Welcome to Day One of "Dressings Week" here on Pure Jeevan. After finding out that KDcat took it upon herself to film a segment of "Makin' It Monday, Guest Raw Chef Edition," I decided that we should probably spend an entire *week* focusing on salad dressings.

I'm still doing my nine-day mono meals for Navratri. Since it's Makin' It Monday, instead of actually makin' a recipe, I'm dreamin' about it! After talking with my sweet friend Melissa, I thought I wanted to eat spinach pie when I end my mono meals. She was talking about it, shared how she was going to create it, and my mind was filling with the image of spinach pie, the smell and taste of it, and I wanted it right then.But, we don't have any spinach in the house right now. Since I end my mono meals after tomorrow's lunch, and don't have time to buy spinach at the food co-op, I decided to dream some more about what I'll be eating for tomorrow's dinner.

Then it came to me. I want beet pasta! Not just any beet pasta, but beet pasta topped with a creamy alfredo sauce! I picture it in my mind; I can imagine the taste of it, the texture, and it's so delicious. I think I want something green with it, too. Perhaps I'll start with a small salad. Ooh! Yes, that's what I'll do!

This video is nearly 10 minutes long (sorry, we'll aim for shorter ones in the future), but shows a full process for making a delicious, spicy nut dip. From there, we show two options for making the sandwich -- one using dehydrated raw bread, another using lettuce as the wrapper. I wanted to add that the packaged raw bread used herein is from Love Force, a great company that has provided sponsorship support to Pure Jeevan in the past. Here's a link to their site in case you're interested acquiring some of their bread or finding out where it's sold. (It's very good, as are their raw organic energy bars!)