Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




For the past twelve years I've been doing some monthly freelance work for a nonprofit company. I've done other work in addition to the work for this company, but for the past few years I've solely been working with them. The work is sweet---straight-forward desktop publishing for a legal advertising publication. I don't have to read, write, edit, research, or anything else---simply format the pages. The pay is great, too!

Well, I just received a call a few minutes ago notifying me that the publication will no longer be printed. I'm overjoyed for the trees---I wish all publications would go digital. However, since it's going digital, they won't be needing my services much longer.

Jim here... During one of our marathon sessions at a Border's book store, I recall reading somewhere about the notion of a fruit's "intention" to be eaten. It's been a few years since I've read that, but I immediately resonated with the notion that many fruits, nuts, vegetables, and seeds are actually evolved to be eaten by other living beings and, therefore, to consume them (or their fruits and seeds) is to participate in a wonderfully nonviolent act that is in perfect harmony with a kind of primordial Earthen symbiosis. Whether these plants, vines, trees, etc. feel a conscious intention to have their fruit eaten by others is a matter of metaphysical conjecture. But, within the context of discussing vegetarianism, the argument is certainly relevant and fairly strong.

If you walk up to a farm animal, it may be impossible to estimate what's going through its mind, but I feel intuitively that it isn't, "Please kill me and eat my flesh." In other words, there's no "intention" present in that scenario. On the other hand, it's very easy to imagine that a tree produces fruit, knowingly or not, in order to produce offspring. Throughout the entire evolution of that tree, part of that reproductive process has involved animals (including humans) eating the fruit and then "redistributing" (which is a nice way of putting it, I suppose) the seeds naturally.

There's SO much to celebrate lately! Check it out:

Our dear friend Robin (aka Rawbin) celebrates her birthday today. We created a fun video for Rawbin, who has the ability to make anyone laugh! Rawbin blogs here and you can read her "My Raw Story" installment here.She's also the east coast Raw Spirit Festival representative. (RSF east happens August 29-30, 2009 in Maryland. More info here.)

Jim here... Thought we'd share some hidden camera footage from the Pure Jeevan household. Didn't you know ? ... the Pure Jeevan household is under continual video surveillance!? We have an enormous bank of these cameras, all feeding live streams to our costly, off-site high-tek storage facilities, monitoring every room in the house -- all to capture moments of inspiration such as this one. Why carry pen and paper all the time when you can simply install hundreds of "inspiration-cams" and pay techies to maintain a gargantuan bank of petabyte hard drives ? So, in this clip, the actual origin of an idea is captured. (We totally weren't just acting, ok ) So, having scoured said bank of petabyte hard drives, we isolated the following clip --thought you'd enjoy it as a preview of what's ahead tomorrow.

Yesterday's smoothie was superlatively tasty, eh? It was clearly something out of Elvis' more energetic younger years, I think. You're probably wondering: "How does one follow an Elvis smoothie?!" I know ... it'll be tough to do.

Next weekend I'll be at the Green Festival in Washington, DC. helping Natural Zing at their vendor booth (I'm completely in love with Natural Zing because of their honest business ethics and commitment to having the highest quality products available---and the president is a truly beautiful individual). My dear friend RawBin will be picking me up next Thursday for a RAWsome weekend and I'll fly back on Monday!

Here's a list of some Green Festival facts from their Web site:

Jim here... While browsing a thrift shop for a smaller belt yesterday, I was reminded to make a few quick points here at our blog about the raw food diet and weight loss.

Many people are initially drawn to raw foods for the weight loss aspect of this lifestyle. Where most other diets ultimately fail in this area, raw foods usually brings wild success. So, for anyone considering a raw foods diet specifically for the purpose of weight loss, here are a few quick tips centered around the theme of "letting go of your expectations."? You may be wondering, "Why should I let go of my expectations for weight loss " Well, here are two big reasons:

Jim here... Wow, how awesome is it that today's Makin' It Monday falls just one day after Mother's Day -- and that we had ?a very special guest edition ready to post featuring ... ?my awesome mom! ??!!! ?I love my mom so much ... she's the best mom ever! And you'll love watching her demonstrate how to make 100% raw hummus. Mom might be 100% Italian, but she makes a pretty mean 100% Lebanese raw hummus, which is a pretty popular dish in my family. Here's the vid!

Isn't it amazing how many different, stunningly delicious salad dressings there are in the world ! It's mind-boggling! There could easily be an entire blog devoted to nothing but raw salad dressings -- and I bet, in the right hands, such a blog could go on 5 days / week for literally years before truly exhausting the subject.

The world simply abounds with good recipe ideas -- and "abundance" is really the mentality you need to embrace when you're doing anything in the culinary world, raw or otherwise. The other side of the spectrum is the "scarcity" perspective, which is when you think, "Oh, I'd love to write a cookboook or create a recipe, but there are already millions of them out there and all of the great culinary creations have been done already."

In some wonderfully literary sense, there must be some kind of unique metaphor that could be constructed around the process by which cabbage turns to kimchi. Personal growth is not always easy, as any success technologist will surely tell you; ?there's a lot of doubt and oozing and off-gassing involved -- and yet, the final product is surprisingly pleasing to the palate.

Yes, it's time for us to update you on our first-ever kimchi experiment. If you want the short version:? I believe we have been successful! For those of you with a few more minutes, I'll share some of the lurid details. Highlights of our experiment included:

Every Autumn I proclaim that it is surely the best season of all. Then, without fail, every Spring I find myself feeling and saying the same thing. How can any season be better than this time of renewal, rebirth, and unlimited potential for beauty to spring up in front of your eyes with every glance?