Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




I'm pretty sure I've said this before, but I'm thankful for so many things that it could take me a very long time to list them all. Today, however, I'm focusing on how thankful I am to have loving, supportive friends in my life.

When I was a child we moved a lot (every two years, on average). I continued to move a lot even after college, when it was no longer my mother making the decisions about moving.Why am I telling you this on a Thankful Thursday ?Because all of that moving around when I was a young child partly shaped the way I made friends.

Wow, could this really mark 800 raw food blog posts ! ?We must be obsessive orthorexic raw foodies to have achieved that level of focused health editorial journalism! Post #800 deserves to be something really useful (not that the others aren't or do not deserve this), so we'd like to pass along a fun idea. I guess all of that talk of Donald Trump yesterday got me thinking about making deals. We make deals with others, of course, but I think we also sometimes can make them with ourselves.

I'm so glad to be out of the corporate business world these days, but I did pay attention while there, and perhaps even learned a thing or two. Today's post is related to that in a way. You see, I was once at a sales training seminar when the speaker advised following a "this job / next job" strategy with clients. What that means in business is that, when you're in the middle of one job working for someone -- say, for example, you're a printer working on a brochure for a company -- you would make a point of saying something like, "Hey, this brochure is going great. I was wondering what else is coming in the near term so that we can make sure to be ready for it."

This Thursday I want to give a special "Thank You" to Kevin Gianni. He was on my list for a Take the Time Tuesday introduction, but I didn't want to wait until then to tell you about him. I've been following Kevin's work on the Internet since he hosted The Raw Food World Summit last year. You can tell when you hear him speak that he's a genuinely nice, intelligent, caring person. He's honestly listening to what people are saying, trying to absorb the plethora of health information that's available. He asks a lot of interesting questions, too. He then takes what he has learned, condenses it, and shares the knowledge with the rest of the world. He does all of the hard work for us! For this, I wanted to give a special thanks to him.

Hey there, everyone! Thanks for visiting Pure Jeevan. We want our welcome article, for now, to be this article on Vitamix blenders. There are certainly a few essential elements (e.g. good knives, cutting boards, a good food processor, etc.) to any raw food kitchen, and one of them is an awesome high-speed blender. Yes, there are many great blenders in the world, and yes there are a few decent top-of-the-line models on par with Vita-Mix. But, at the end of the day, our recommendation is the Vita-Mix (and yes, it's better than Blendtec, in our view). Here's a crazy video Jim did a while back for a Vitamix contest:

Note: That "free shipping" code, below, is no longer active. We'll let you know when we get a new free shipping code. For now, we hope you enjoy the video. :-)

We purchased ours 15+ years ago, and have subjected it to at least daily use (if not many times per day most of the time!) -- and it's still going strong. If you don't understand why a Vita-Mix is different from even a high-end blender from a department store, it's basically the sheer power. These things can pulverize pretty much anything -- time after time, without blowing out the motor. For example, you can make ultra-thick, healthy, raw ice creams day after day all summer long, and the machine will keep on working for years (and, in our case, we're almost ready to say "decades").

We used to be an affiliate w/ them, and are reapplying to be one. For now, we hope you like the video, above.

This experiment isn't looking so great, right now. I'm gaining weight.

I've cut fat out of my diet until my evening meal. Here's what I've eaten over the past few days:

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

For today's Makin' It Monday feature, we'd like to present "Salsa Campechano." We'll have to admit, though, that we do not speak Spanish. So, we have to give some credit to Google's online language translator. When we went to name this recipe, Wendi suggested that this is a "manly" dish (since I created it). However, we didn't find the perfect Spanish word to fit the recipe.Then, considering the walnuts in the recipe, Wendi suggested that perhaps "hearty" was a better adjective. Google returned the Spanish word campechano for this, and we immediately thought: Yes!, that sounds just perfect!? So, here's an amazing recipe for you. It's a hearty salsa recipe, but I actually like to eat it as a soup.

I thought I'd put another fun week together here at Pure Jeevan while Wendi is away (although, actually, ALL of our weeks are fun-filled here!). This week, I thought I'd discuss herbs, spices, and essential oils. Of course, I can't cover those enormously important (and huge) subjects in-depth over the course of just one week, so I created that little banner (above) so that we can re-use it from time to time.

Herbs are fascinating, aren't they? Sometimes, you don't even consciously know why you use the ones you do but, invariably, there's a reason. Sure, sometimes recipes call for a specific flavor. But, often, there are other reasons as well -- such as to support digestion, or to provide a warming or cooling sensaiton. This type of thing is critical in ayurvedic principles, as we touched on recently on this blog, where the spices could be present for digestive or medicinal purposes, or of course as a preservative.

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway "? Well, it's simple:? It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!