Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

A partial group picture from the retreat.

The 3-Day Raw Food Spiritual Ashram Retreat was a success! All my time and effort that went into creating the event was well worth the experience. When Leela Mata and I discussed a possible raw food retreat about a year ago, I had no idea how to go about creating such an event. I have never done anything like this, so I approached it by asking myself: "What would I want if I was attending a raw food spiritual retreat " From there, I created a retreat that I would love to attend, myself. In fact, when it was completely organized and guests began signing up, I wished that an identical event existed that I really could take part in, as well!

I thought I'd put another fun week together here at Pure Jeevan while Wendi is away (although, actually, ALL of our weeks are fun-filled here!). This week, I thought I'd discuss herbs, spices, and essential oils. Of course, I can't cover those enormously important (and huge) subjects in-depth over the course of just one week, so I created that little banner (above) so that we can re-use it from time to time.

Herbs are fascinating, aren't they? Sometimes, you don't even consciously know why you use the ones you do but, invariably, there's a reason. Sure, sometimes recipes call for a specific flavor. But, often, there are other reasons as well -- such as to support digestion, or to provide a warming or cooling sensaiton. This type of thing is critical in ayurvedic principles, as we touched on recently on this blog, where the spices could be present for digestive or medicinal purposes, or of course as a preservative.

Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

Jim here... Wow, how awesome is it that today's Makin' It Monday falls just one day after Mother's Day -- and that we had ?a very special guest edition ready to post featuring ... ?my awesome mom! ??!!! ?I love my mom so much ... she's the best mom ever! And you'll love watching her demonstrate how to make 100% raw hummus. Mom might be 100% Italian, but she makes a pretty mean 100% Lebanese raw hummus, which is a pretty popular dish in my family. Here's the vid!

What's Valentine's Day without a little "Smooth Love," right ??Here's how we created this simple, creamy delicious, smoothie:

  • Start with the water and flesh of one young coconut. We had one left over, still nice and fresh, from our recent trip to the Florida Keys (more raw food videos and posts coming soon from that trip!).
  • Add three to four oranges, peeled (and de-seeded if necessary)
  • Add two to three large bananas
  • Add 12 ounces of frozen strawberries (or to taste)
  • Add a small handful of raw almonds
  • Add a bit of raw agave nectar or a few dates, if you have them.

Blend in your high-speed blender until smooth ... and share with a loved one! Happy Valentines Day, everyone!

Jim here again... So, instead of Episode 1 of "Know Your Food," we present Episode 0.5, which documents the high drama of launching a video blog. Quite intense, my friends... Recall yesterday's installement -- when we captured the initial moment of inspiration in our library? Well, today's installment is a "confession cam" one, just like you see on every reality TV show ever produced.

The question is: Will we EVER actually launch our nutritional web show? Stay tuned...

Jim here... We're at an interesting juncture here at Pure Jeevan. For the moment, we're still living a little more "in the box" than we plan to in the near future. One example of this is my personal excitement about Fridays. Oh, I suppose Fridays will always seem special to me somehow. But after years of the corporate routine, Friday remains the most welcome weekday.

Friday signifies the end of the five-day stretch during which most people do whatever they happen to do to pay the bills, to keep (raw!) food on the table, and a roof over their heads. While I know of and admire many people for whom the work week is generally meaningful and rewarding, I suspect that the majority of people go through it simply for the money. Sure, many "like" their job (or, perhaps more aptly, "don't hate it"), but I have met too few who absolutely love their jobs. (Come to think of it, I've met quite a number who actually do hate their work!)

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Wow, it's been four months since we've run an article in our "Produce Buying Tips" series! Well, in today's installment, we want to remind you that our tips don't stop at the grocery store; you want to make sure you store your produce properly once it is at home to keep it fresh for as long as possible. After all, what good is your amazing organic produce going to do you if it goes bad? (That would be some super-expensive compost!)

Since Wendi has a difficult time right now with many motions involving her shoulders and wrists, I've taken over the responsibility of putting our groceries into the refrigerator. (I'm usually the "carry it all into the house" person, and then she likes to put away the refrigerated stuff.) But, wow, who knew so much went into storing vegetables and fruits I had no idea some things required air circulation, while others needed to be kept in sealed bags. Over the years, Wendi has fine tuned a system for keeping our fridge produce as fresh as possible and for maximizing storage time.

Man must cease attributing his problems to his environment, and learn again to exercise his will - his personal responsibility. ~Albert Einstein.

Jim here with another wonderful edition of Weird Wednesday. Here's something I find a little weird about food (and, I apologize in advance if this comes off a little preachy).

See, I work in an office and sit rather close to the corporate kitchenette. Routinely, people bring in junk food to set out for everyone -- cookies, donuts, cakes, pastries, pies, candy bars, nut rolls, cheesecakes, summer sausages, cheese cubes, fondues, etc. The thought seems to be that, in putting these things out for everyone, you're showing you care for them.Offering large servings of concentrated fats and refined sugar is viewed as a favor, as an altruistic service for your fellow coworkers. But this odd fact isn't even the weird aspect of my post (although, now that I think of it, that is pretty weird).

As we said yesterday, we have some fantastic videos to share from RSF East last weekend. To launch a series of interviews, we want to reiterate that Pure Jeevan has always been a holistic site, meaning that we like to focus on all aspects of a human being's optimal existence (mind, body, spirit, and emotions). While it's not always "all about the food" here, it's also fair to say that it all really does start with the food -- super-nourishing 100% raw living foods! So, it's only appropriate that we begin this series of interviews with a raw food chef.

RawDawg Rory was a huge pleasure to meet and hang out with. The man exudes happiness, and it's quite infectious! We had a great time talking, and of course talked a lot about tasty raw foods. In this video, RawDawg shares a delicious dessert recipe. Here it is: