Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Isn't it high time we incorporate more Internet phenomena into our daily lives? Okay, maybe not everything (reminding myself that certain others aren't always amused when I say "BRB" instead of "I'll be right back.") But, I really do think there are some conceptual web ideas out there that could benefit us if applied more often.

There's SO much to celebrate lately! Check it out:

Our dear friend Robin (aka Rawbin) celebrates her birthday today. We created a fun video for Rawbin, who has the ability to make anyone laugh! Rawbin blogs here and you can read her "My Raw Story" installment here.She's also the east coast Raw Spirit Festival representative. (RSF east happens August 29-30, 2009 in Maryland. More info here.)

Here's an older post, from August 2008, about modifying one's diet to experiment with attaining even greater health. ?I know the before/after pics, alone, are inspirational enough to live a raw vegan lifestyle!

*blows kisses to everyone*

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Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?

But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.

Jim here... Well, I may have lived 100% raw for nearly one year now (and mostly raw for a few additional years), and I have definitely witnessed the reversal of many physical ailments during that time, but I can say with certainty that, if raw actually cures people of allergies, it looks like I still have a ways to go before reaching that milestone. Here's a snippet from an article I published a few years ago in a book:

I believe I was roughly 12 upon learning of my allergy to poison ivy (the hard way, naturally). By age 14, I'd heard all of the poison ivy folk lore and "wisdom" out there -? that sensitive people like myself can inadvertently contract it via smoke from a nearby brush fire, that ingesting the plant's concentrated essential oil can reverse one's sensitivity to outbreaks (even, some said, to the point of complete immunity), that scratching spreads the rash, that scratching does not spread the rash, that going to get the shot and the steroids makes it fade more quickly, that calamine is best, that it's not, et cetera.

Hi everyone! Jim here with a really special treat for you today. I'm interviewing our friend Joe Prostko, who we've known for a good year or so through the Pittsburgh raw food meetup group. You may remember Joe from our cacao pod video a while back.

We just had a big raw food potluck costume party here, and Joe showed up as an Oompa-Loompa. At first, I admittedly did not get the deeper part of this joke. I simply thought it was a novel costume because it was a character from the Willie Wonka book / movie. Later, however, it really sunk in, as I decided to flip through the Willie Wonka book to read up on Oompa-Loompas. Here's a quote from Willie Wonka author Roald Dahl:

Jim here... As you're probably aware, Sunday marks the summer solstice here in the northern hemisphere. While the Pure Jeevan family certainly includes many raw foodies living in the southern hemisphere (*nods to our friends in Oz and beyond currently heading into winter*), the majority of our readers will equate Sunday with the official kick-off of much longer, much hotter days. So, we'd like to provide some topical, tropical inspiration for you.

How do you feel about heat Personally, I used to *hate* it. I thought I knew what real heat was, too, having grown up in St. Louis where the summers can be brutal. But, Wendi and I traveled to India once (so far!) and, wow, THAT was real heat. I clearly remember standing on an airport tarmac in a place called Trivandrum, just 8 degrees north of the equator, almost in shock over how hot it was there.

When we were heading out of town, I said that this trip might be a bit difficult on Jim because it's his first time being exposed to our friend Mamta's Indian food while he's 100% raw. I created some rich, delicious dishes to keep him satisfied, so that the temptation wouldn't overpower him. I expected no problems for myself, since I've been raw for more than three years and have been exposed to this temptation before without any problems.

Well, guess what? The cravings are here! You see, Mamta is THE BEST Indian food chef EVER. We've eaten literally thousands of Indian meals over the years, and even enjoyed it while touring India for nearly a month in the 1990s, but nothing has ever compared to Mamta's skill at creating the most delicious food on the planet. As usual, she sent home lots of food when we left this weekend -- this time all for KDcat, who is so very happy she's not eating 100% raw foods. I don't even know how many different dishes came home with us, but their aroma has been extremely tempting.

Wow, we've been getting a lot of publicity lately.(We'll be writing more about that later.) We're thrilled to be recognized for the work we're doing for the raw food community!

For those newly acquainted with Pure Jeevan, you've already found our blog (this site), and likely our main site. But, we also wanted to highlight another offering we've put a lot of work into -- the All Raw Directory. Here's a screenshot:

Jim here... Conventional wisdom says we shouldn't judge a book by its cover, right? Well, what about recipes? Should we judge them by their names?

When KDcat was young -- well before we followed a raw diet -- her friends sometimes scoffed at our typical vegan fare. After all, few kids would voluntarily eat "Pasta with Spinach Sauce."? But, we discovered, change the name and suddenly they're lining up for seconds. Instead of "Spinach Sauce," Wendi came up with "Jungle Sauce"! How exciting, right?