Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Yesterday I promised to hypnotize you, so here it is (below). This is something I published elsewhere long ago, slightly modified. Interestingly, in the original version, I'd made reference to various cooked food items -- for example, describing the smell of fresh-baked muffins as comforting. Well, as pleasant as that smell may be to everyone, I just thought it would be odd to include it here on a blog devoted to raw foods.

I think, by the way, that next week I may post a piece on aroma and how it dovetails with raw foods. I'm sure there are interesting things to write about that topic. For now, I'll simply point you to the funny hypnotism picture, below. While it characterizes hypnotism as a sort of mystical power wielded over another's true will, that's definitely not the case. As you'll see, the text below is really just a very innocent, very calming, relaxing suggestion. Read it seriously and see if you aren't relaxed and happy afterward. Have a great weekend!

For today's installment of Makin' It Monday, we wanted to share something that we've been making a lot of lately. It's so simple, yet so delicious and refreshing. Here's the recipe:

  • 2 cucumbers
  • 3 large stalks of celery
  • 1 handful of cilantro

That's all!? You might finish with a pinch of your favorite salt (optional).? Also, since the cucumber is an extremely water-heavy veggie, I would advise you to run it through the juicer several times. Here's what I do:

Leaving Sin City, our fearless raw travelers headed south to Arizona for all sorts of raw food adventures. First up was a trip to Prescott Valley to meet Abi and Eli. Let's take a peek into Wendi's travelogue again, shall we

You probably haven't met our official tour guide yet. We call her Simone. She's a bit testy at times, but always gets us safely to our destination (although sometimes in rather roundabout ways). She added an extra one-time $89 fee to our trip budget, but we're very satisfied with her performance so far. You see, Simone is our trusty GPS unit!

Leaving Las Vegas, she guided us through the Hoover Dam area on our way to Arizona, a geographic area that I think would be better described as a "state of extremes." There, we experienced super hot, sunny days, freezing nights, snow outside even when it's sunny and hot, and also a bizarre experience we had in which some bananas actually froze and then nearly roasted all in the same day.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here... Today Wendi is busy preparing for a multi-day activity that I'm sure she'll be writing about later this week. So, I thought I'd field a question we received recently (one directed specifically to me). We do receive a good deal of questions at our Raw Food Diet Question In-box (at Questions [at] PureJeevan.com), so feel free to send any in that you may have, and we'll definitely get to them all here in time. In any case, one reader writes:

As drawn as I am to a raw diet, being mostly cooked vegan right now, I can't help but come up against this each time: Since produce is, after all, mostly water, what did you eat while transitioning that didn't lead to shoving in lots of bread, potatoes, etc. Do you just eat lots and lots of, say, oranges, at one go? This has always been my raw downfall. I'm sure the answer is very simple.

Wow, this is a great question, and one with many possible answers! To begin, let's recognize that this isn't a question from a "SAD diet" eater. ?Being a vegan, alone, takes significant learning and (often) self-discipline to accomplish successfully. It's also, in my view, an excellent dietary and lifestyle choice for many people, regardless of whether they ever decide to try a raw foods diet. So, this question is rather advanced.

Jim here... "Do I Need to Eat a Certain Percentage of Raw Foods to Call Myself a Raw Foodist " This seems to be a common question among some people interested in pursuing a raw and living foods lifestyle. I fielded such a question recently online, and thought I'd recap my own answer here, somewhat edited for enhanced clarity:

I know what raw foodism means. And, if you're here, you probably do to, or at least you're interested in it and know the basics. But, to the mainstream population, raw is absolutely unheard of, totally out of the box -- relatively speaking. So, let's begin by taking a look at who in the world has potentially heard of RAW. Let's start more broadly and then hone in.

The diets of raw foodists are as varied as those of individuals consuming the Standard American Diet. The majority of raw foodists are either: 1) gourmet raw foodists, who consume dishes that are usually heavy in fat from nuts (Pure Jeevan started out this way); 2) basics raw foodists, who don't process their fruits and veggies in blenders, food processors, or dehydrators; 3) mono raw foodists, who consume single foods for each meal (i.e., a meal of only apples for breakfast, romaine lettuce for lunch); 4) low fat raw foodists, who consume processed meals at times, but prefer to keep their fat intake below 20% of their calories (Pure Jeevan is working toward this); and

Take the time to meet #5 ...

Today is the beginning of the second three-day focus on the attributes of a different Goddess who is most worshiped during the Hindu celebration of Navratri. She is Goddess Lakshmi, bringer of wealth and good luck. Let's focus on the idea of wealth. When we first hear the word, many of us think about monetary wealth. However, there is a much deeper meaning ... that of abundance. Feminine energy has the ability to bring forth, to birth, abundance that is beyond the imagination, in every aspect of our lives. Female energy is fertile, able to create a beautiful life and future, shine forth and bring wisdom into view, all with grace and beauty. All of these are attributes of Goddess Lakshmi, qualities we all have within us. Qualities I celebrate within myself and within all of you (male and female, alike).

End of Day 3:

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As we have mentioned here and there, our home (affectionately called "The Luck House") is currently for sale. Once it sells, we will be hitting the road full-time, educating people all across the country about the benefits of the raw foods lifestyle. Until then, we're spending a good amount of time going through the motions of selling the place. It's a wonderful home!!!?

Next weekend I'll be at the Green Festival in Washington, DC. helping Natural Zing at their vendor booth (I'm completely in love with Natural Zing because of their honest business ethics and commitment to having the highest quality products available---and the president is a truly beautiful individual). My dear friend RawBin will be picking me up next Thursday for a RAWsome weekend and I'll fly back on Monday!

Here's a list of some Green Festival facts from their Web site:

Jim here... As I hinted at last week, I decided to try changing things up a bit and seeing what I thought of it. The salad you see above included the first cooked food I've had in more than two years. If you look closely, you can see that I sprinkled on a few spoonfuls of black beans. Also, in the upper left corner, there's a small spoonful of quinoa. I don't want to give the wrong impression here: ?This blog will certainly remain a major go-to source for raw food nutrition information. It's just that, today, I want to talk about experimentation a little bit.

First, I think it's generally healthy to experiment with your diet -- especially when you get the sense that something isn't working in your current diet. The fact is, diet is a dynamic thing, not a static aspect of your life. It has to be this way because so many factors affect our physiology on a day-to-day basis. Off the top of my head, these include the facts that: