Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




April 15, 2008

Every year my dear friend, Mamta, lets me know when Navratri is going to begin. ?It s the nine-day fast, but you don t have to change anything since you are already eating so healthy. Traditionally, Hindus used to abstain from eating during Navratri. In modern times, with everyone working and life being less relaxed, fasting isn t always something that can easily be accomplished. So, over the years Navratri has been modified by many to represent a time of eating more simply and abstaining from meat if you eat it.

This year, I had an email question from one of our readers who was asking about ways to eat simpler during the nine-days of fasting. After responding to him, it sparked in me a desire to do something this year for Navratri. I had read about eating mono meals and always thought it sounded like such a gentle way of cleansing the body, so I figured I d try it for the nine days of Navratri. To make it even easier on me, I decided to consume a different food every 24 yours, rather than eating the same thing for the full nine days. Maybe in the future I ll try that, but this time I wanted this to be as easily doable as possible.

As raw foods enthusiasts for many years, Wendi and I have had the pleasure of patronizing raw food restaurants literally from coast to coast. Between us, we've been blessed to have sampled a more diverse spread of raw gourmet foods than have most people. (We hope that many others get to do this as well!)

From time to time in anyone's raw journey, it seems inevitable that thoughts crop up about opening a raw restaurant. For some, it's likely no more than a passing fantasy; for others, it may well become a firm business goal. We believe this is a fine and noble goal -- one that we'd like to see more people accomplish!

Announcing: Pure Jeevan's Halloween Raw Pot Luck - A Costume Party for All Ages!!

When:? October 31, 2009, 6:00 p.m. - ? ?

Eating only mono meals is going pretty well. I'm on my third food, so far, and have ended day two. This evening I've started my third fruit: Pineapples!

There are many things to be thankful for in this life, but for our very first Thankful Thursday entry we'd like to stress how thankful we are for the vibrant health we now have. Consuming only fresh, organic raw fruits, vegetables, nuts and seeds has allowed our bodies to heal from the inside out. For this we will forever be thankful. In fact, we are so thankful that we are here, as Pure Jeevan, to spread the word about how raw, life-filled foods can bring you renewed health!

Some of you have noticed that we've seemed a bit silent, or asleep, here at Pure Jeevan. We haven't abandoned our blog or our readers, though! For the next two weeks, it may continue to look like we are sleeping, but in reality we are doing anything but that! :-)

Here are some pictures of some recent meals we've been testing in our kitchen...

Continuing with our week of ways to keep a sharp mind, let's focus on the one widely accepted indicator for dementia or alzheimer's: heart disease. If one wants to dramatically reduce the chances of brain degredation, the first step to take is keeping the heart healthy.

The key advice most health specialists agree on when it comes to a healthy heart is the reduction (ideally eliminatain) of unhealthy fats in the diet. The unhealthy fats are usually seen as solid fats, like butter, margerine, and shortening. However, it's important to not overlook the fats that are also found in meats. By substituting unhealthy fats with something healthier for your heart (like extra virgin, cold-pressed olive oil), as well as transitioning to leaner meats if you are a meat eater, you will be taking some important steps in keeping your heart healthy, as well as your mind.

This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!

Who's been making small changes and feeling a bit brighter lately, since we've been talking about brain health? Today, let's continue focusing on some things we can actively do to minimize our chances of developing memory problems like Dementia or Alzheimer's in the future.

Yesterday we focused on heart-healthy tips to increase brain function (since heart disease seems to be linked with Alzheimer's) and I shared a heart-healthy recipe with you. Today, we'll focus on inflammation.

Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!

Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!