Pure Jeevan Blog - Pure Jeevan Raw Foods

The superlatively captivating, one-and-only Bif Naked has been a superstar rock and roll icon, performer, diva, composer, acclaimed actress, sought-after voice-over artist, gifted poet / writer, and even cartoonist(!) for years. But, did you know she's also a raw vegan !

Early in 2009, I remember reading about her breast cancer diagnosis. The story both intrigued and haunted the raw world: ?How could a raw foodie get cancer ! We're supposed to be impervious to such things, right !

Just a quick notice that we've posted our December 2009 newsletter. Each month, we email a link to our newsletter to all Pure Jeevan family members. (If you're not receiving that, you're mising out on a ton of awesome raw inspiration and information. You can click here to sign up -- it's free!)

We'll be back tomorrow to continue our coverage of the Chicago raw food scene. As I've been saying for a few days now, you won't want to miss these great interviews!?

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Read more: Thoughts on Meat

Here's an older post, from August 2008, about modifying one's diet to experiment with attaining even greater health. ?I know the before/after pics, alone, are inspirational enough to live a raw vegan lifestyle!

*blows kisses to everyone*

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Pure Jeevan is hitting the road? this weekend, heading to Chicago for some super-double-secret raw business stuff, returning late Monday. (Can't discuss it yet, but it's raw food related and ultra-cool. We'll get to it in due time, I promise.)?

Actually, it's going to be quite an interesting trip, as we have some very serious, very intense work to do in Chicago over the entire weekend, but we're not sure yet whether it'll be Wendi doing the work or me! It all depends on how Wendi feels -- and with Lyme, you just never know. So, one of us will be busy, the other largely free to explore the windy city with KDcaT and Th' Jooge.

Brutal Honesty. 100% Transparency. Unedited Feedback. Absolute Truth. ... How often are we treated to these things by those we know? How likely are we do conduct ourselves with these ideals in mind?

Propriety. Politeness. Decorum. Political Correctness. ... How often do these conventions in others prevent us from knowing what others think of us? How often do these conventions in ourselves restrict our own words when directed at others?

Wow, could this really mark 800 raw food blog posts ! ?We must be obsessive orthorexic raw foodies to have achieved that level of focused health editorial journalism! Post #800 deserves to be something really useful (not that the others aren't or do not deserve this), so we'd like to pass along a fun idea. I guess all of that talk of Donald Trump yesterday got me thinking about making deals. We make deals with others, of course, but I think we also sometimes can make them with ourselves.

I'm so glad to be out of the corporate business world these days, but I did pay attention while there, and perhaps even learned a thing or two. Today's post is related to that in a way. You see, I was once at a sales training seminar when the speaker advised following a "this job / next job" strategy with clients. What that means in business is that, when you're in the middle of one job working for someone -- say, for example, you're a printer working on a brochure for a company -- you would make a point of saying something like, "Hey, this brochure is going great. I was wondering what else is coming in the near term so that we can make sure to be ready for it."

A few days ago, we'd mentioned that Wendi had done a five-day water fast as part of her early dealings with Lyme disease. This was the first time I can recall in our household anyone fasting for more than a day or so, although there may have been the odd juice fast now and again for a few days.

Thinking back, I can tell you that, all while I kew Wendi (and especially during her cooked years), such an extended fasting would never have happened because she used to get wicked headaches any time she went without food for more than a normal time period between meals. This makes perfect sense, of course, as you really do have to be in fairly good health to successfully fast -- and, during those "cooked" years, we were both extremely unhealthy! (More on the reasons for all that later, as Wendi will likely do a write-up on fasting at some point.)

Read more: The Joys of a Simple Salad

I'm fairly sure that we've covered how to *open* a young coconut (also known as a Thai coconut). It seems like each raw food site has a video and/or article about that. I think it's actually a commandment in the Official Raw Foodism Bylaws somewhere: "Thou shalt show everyone how to open a coconut."

But *selecting* them... that's something that's not often covered in-depth. It's an advanced topic -- super-advanced, even. So, are you ready to learn the secrets?

We're extremely busy this week with some home projects, so we figured we'd simply share a few interesting photos each day. Here's today's -- a big plate of freshly picked cherries from our yard! ?These are smaller cherries than you'll find in stores. We believe they're sour cherries, which is a very healthy variety, even though they're not as tasty as Bing's or Ranier's. ?They're reportedly good for pies, though. I've eaten tons of them so far; ?they're at their peak at the moment here.

I tell you... the dangerous thing about cherries is something you'll only discover when you're out there on a ladder, standing on that tip-top rung (which clearly states: "Do NOT stand on this rung!"), and you're reaching higher and higher for that next bunch of nature's goodness. Even in this situation, you find yourself thinking: "If I could just reach a *little bit* higher!" ?Sooner or later, you have to realize that some cherries are there for the birds, squirrels, and raccoons.

"I sent out over 100 emails, now, and have been corresponding with the chair of the almond board. He s an ass."
~Wendi, writing a few years ago in her "Almond Frustration" blog post.

Jim here again... Wow, that's an excerpt from a very fired-up Wendi, writing a few years ago about her frustration over the USDA's absolutely insane regulation that nearly all almonds sold in the United States must be treated with chemicals or heat prior to sale. I'm sure you know the story by now, so I won't rehash it here. (In case you do not, you can read about it in our original post, Wendi's Almond Frustration post (which even recounts a disturbing, related dream she had about this issue), or our last update post. It's an issue we've been following for years here.)