Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!

We don't always announce birthdays of friends and family here. But this particular individual is an integral part of the raw food community and we want you all to meet her!

Today is the birthday of the radiantly beautiful Penni Shelton! For those of you who don't know Penni, she's an incredible woman; she's got a heart of gold and is filled with love and compassion. She has been a loving friend of Wendi and member of the Pure Jeevan family for a very long time.

Jim here... It's not often that we're able to recommend a movie that's perfectly relevant to the raw food lifestyle. But, if you're a raw vegan and haven't seen The Curious Case of Benjamin Button, we highly recommend this film. Not only is it wonderful, but it's also, for much of the film, a nice metaphor for living the raw foods lifestyle.

Hi Everyone! It's been a while since we've run a "My Raw Story" feature. So, here's one from my good friend Chris Paris, who I met and hung out with at the Raw Spirit Festival this past summer. I think you'll like his take on raw, his before & after pics, and the personal topics he covers such as the role raw foods played in his spirituality. -Jim

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Happy Navratri!

You haven't been hearing much from me (Wendi) lately, for a variety of reasons. Over the next few days, I'll be celebrating Navratri and posting here on the blog at the end of each day. In my posts, I'll be sharing some of what has been going on with me and why you haven't seen much of me around, as well as comments on my celebration of Navratri.

Jim here... Here's an interesting way to finish out the week: Today just happens to be my one-year "rawniversary." That's right, for the past full year, I've existed as a 100% raw food vegan.

Sure, I'd been "high-raw" for a couple of years prior to September 18, 2008 -- and it was during those high-raw years when the bulk of my weight came off and when I kissed prescription meds goodbye (I'd been on powerful beta-blockers for my heart and blood pressure).

We're going to be running the above banner for a few days as we bring you highlights of the raw food scene in the beautiful Florida Keys.

Jim here... A little over a month ago, we couldn't contain our excitement about an online contest to win the best job EVER -- living as caretaker of a tropical island in Queensland, Australia, on the Great Barrier Reef for 6 months (and being paid $100k for the task!).

The deadline has come for this and, as we promised, we BOTH applied. My video was the first to be processed. So, we posted a screenshot above, which you can click to go view it (or just click here) -- and also please vote and rate it a 5!!! (I've heard that the rating system can get a little screwy on that site -- that you need to wait for it to load and maybe mouse over the rating part first. But, a 5-star rating would really help, as would the traffic, even if you don't watch the entire video.

Day 6: Today is the final day of placing extra focus on the feminine qualities attributed to Goddess Lakshmi. For me, going within, shining light on the things that aren't so clear, the things that I've been avoiding, or the things that have been completely invisible is something I've revisited off and on my entire life. It's something that I often recommend to friends and family, as well. It's what has allowed me to continually improve my life (both physically, emotionally, spiritually, and intellectually), and something I'll always consider vital.

The more we search within for answers, the more we'll learn about our true selves. The more we understand ourselves, the more authentic we become in our interactions with others. The more authentic we are with others, the more others can feel comfortable around us. The more others become comfortable around us, the more they can experience their own authentic selves. And the more others experience their true selves, the more we all wake up and truly begin living a life of beauty, grace, vibrancy, and love.

A Bit of India in Pittsburgh s Back Yard?

During an intense personal journey in recent years, I ve discovered that the more I m able to know my true self, the more my perception of the world changes. As a result, my surroundings have changed as well ?people, places, directions. At one point, internal and external changes happened so rapidly, it was difficult to fully process anything; I felt overwhelmed.

Amid urges to explore so many new directions, all at the same time, it became impossible to focus. My initial instinct was to flee to India, where I could peacefully stay at an ashram and process all that was transpiring in my mind. Although circumstances kept me from traveling abroad, I knew I needed to simplify. That s when I remembered an old issue of Point of Light I d kept. I dug it out and quickly flipped through the pages? There it was: Peaceful Valley Ashram & Retreat, located just north of Pittsburgh!

Rita Romano, author of the widely available book Dining in the Raw and executive chef for many years at the Hippocrates Health Institute, is a true pioneer of the raw movement. We were thrilled to have the opportunity to visit with her and her two lovely Boston Terriers, Angel and Oreo. Here's PART TWO of our talk with her: