Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




We're going to be running the above banner for a few days as we bring you highlights of the raw food scene in the beautiful Florida Keys.

Today, we'd like to take the time to introduce some raw athletes who continually inspire others. There is a huge misunderstanding about the need for protein in our bodies, especially within the world of competetive sports. Many believe that without large amounts of protein we can't be strong, we can't build muscle. Raw athletes are proving that a vegan diet not only supplies enough energy to sustain the human body during competition, it also allows them to many times outperform competitors who are half their age.

Who Would Win

Wow, is it really Episode 3 already? How time flies! Remember way back when we started this informative, informational, nutrition-oriented "Know Your Food" series? Seems like ages ago, doesn't it? (Oh, wait... It WAS ages ago. It's just taken us a while to get up to speed with this video stuff!) Anyway, here's the video, followed by some camera/video editing news -- oh, and of course some highly urgent celery information. (Okay, it isn't really urgent at all; we just needed to add a dash of drama.) So, see what you think. You might even learn a thing or two about our stalky green friend.

Not TOO bad, right? We're getting to our goal of roughly 3-minute episodes. Of course, this is still one of our first attempts, shot last Sunday. We thought it was decent enough to not entitle it "salvaged" as we did the previous installment.

I started writing on a raw food forum about the oranges coming in today. But, I was on my way out the door and I had more to say about them than I realized, so, I figured I'd paste what I wrote, so far, and add to it here in our blog. ;-)

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(organic oranges and grapefruits)

This weekend is all about having fun! We'll be working on the menu for the upcoming 3-Day Raw Food Spiritual Ashram Retreat that I've organized for the end of May. What does it mean to work on the menu? Well, it means I'll be making and sampling all kinds of gourmet raw food dishes this weekend!

There's a peculiar yet recurring kind of argument I get from a number of people from time to time when the subject of diet or health arises. Basically, it goes like this: "Yeah, all of those vegetables and exercise might be good for you, and all of that meat and fried food I eat might be bad for me, but what if you get hit by a truck tomorrow "

This sort of perspective is interesting to me for at least two major reasons.

After leaving the windy area of Prescott Valley, AZ, Wendi and KDcat headed up to Sedona. Today is part one of their Sedona visit, focusing on their visit with raw chocolatier, Kelly Johnson. We'll pick up with Wendi's travelogue, where we last left off:

It was great driving to Sedona, since I have a fond place in my heart for this magical spot. I'll talk more about that later, though. When we arrived, went directly to a raw restaurant I remembered visiting a few years ago. The name had changed, and there was a lot more going on there.

KDcat and I placed an order for some food to go (we wanted to have a picnic, rather than be inside when there was so much beauty around), and then met the lovely Kelly Johnson. Kelly is one of the owners of the raw restaurant and he agreed to do a quick interview to tell us about the restaurant and what had changed since the last time I was in Sedona.

All this week on the Pure Jeevan blog, we'll be focusing on diabetes and the movement to naturally reverse it. We're working up to April 25th (my birthday!), which has been selected as the official Reversing Diabetes Naturally Day.

A warm, intelligent, and loving individual named Dr. Gabriel Cousens has been doing ground-breaking work and research on diabetes and diet. What he has found is so surprising that many people dismiss what he is saying, believing it to be false. But, I (along with many others in the natural health movement) am here to tell you that what Dr. Cousens has discovered is TRUE! You probably already know what he has discovered, of course: a change in diet (particulary including raw foods) can reverse diabetes!

Dr. Cousens did a small study on some diabetic individuals, documenting his work and findings. The resulting documentary is remarkable. We hosted a viewing of the movie at our home and the room was packed. Everyone sat silently, absorbing the truth of what they were seeing: diet CAN make a difference in a disease that is thought to be permanent and debilitating. Many of us had tears silently streaming down our faces, touched by the moving stories that were shared in the documentary. We were filled with a sense of excitement that there IS hope for those with diabetes!

Jim here... As you may have noticed, Pure Jeevan was offline for the past week. I wish this absence had been for some pleasant reason that I could now write about. But, in truth, it was because my mother passed away last Thursday afternoon. It's not easy to write about so soon afterward; we're all painfully unprepared to describe my mother using the past tense. Her passing still just doesn't seem real to me or to anyone who knew her.She was without a doubt a remarkably beautiful, happy, and loving person who, for 65+ years, really made a difference in a lot of people's lives.

Beyond her ties to Wendi, KDcat, and me, she was also known to some Pure Jeevan family members as well as others in the raw food community. She appeared here just a few months ago to share a raw hummus recipe. And, I know she had visited and/or joined a few other raw foods sites during the past two years. She really did have an interest in it, and always loved her veggies and a good salad. In fact, she was one of those people who actually ate fairly healthfully, relatively speaking, yet still faced serious health challenges.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

At a recent raw food meetup, I was surprised that so many raw foodies aren't aware of the raw almond controversy. Maybe most of our Pure Jeevan family members aren't aware of the fact that most almonds are not raw. It's sad, but very true. In 2006 a mandatory almond pasteurization ruling was created. The rule was passed sometime in 2007, I believe, and since then it's been near impossible to purchase truly raw almonds. Maybe pasteurized almonds don't seem like a big deal to most people.

Raw almonds are alive, yet dormant until they are soaked. Once soaked (or moistened in the springtime rains when outdoors), they sprout to begin growing into almond trees. Once soaked and sprouted, the nutritional content of the nuts change significantly. They are alive and filled with protein and so much more!