Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




I was reminded about a video I saw some time ago, after seeing a similar video on my dear friend Bunny's blog. What you are about to see is AMAZING!!

Take the time to meet...

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

It turns out that planning a 40-day/40-night cross-country trip is a LOT of work! (Who knew ??!) Wendi and I seem to be spending every waking moment planning this thing, which may explain why we've missed a day or two's posts here on Pure Jeevan. But, we're gearing up for something absolutely amazing -- and it all starts next week!? So, if there is a quiet day or two this week, just keep in mind that the rawsome content is going to be absolutely insane here starting late next week and continuing through March into early April!

Today, we wanted to extend a huge thanks to Jeff and Helen Rose, owners of Natural Zing, for offering to sponsor the snack portion of Wendi and KDcat's trip. Jeff and Helen understand that, being a raw foodie, it can be a little tough to be on the road for such a long time. Sure, Wendi and KDcat will probably be snacking on a lot of fresh fruit, but it's also nice to have some packaged raw goodies as well while you're traveling. So, Wendi and KDcat will be loading up on some of their favorites -- botija olives, Love Force breads, Gopal's power wraps, some nut butters, some raw chocolates, and more. So, in thanking Natural Zing, we'll be running banners and so forth along with our content during Pure Jeevan's trip.

According to Mike Adams of NewsTarget.com:

"Many Florida oranges are actually dipped in an artificial orange dye in order to make them more visually appealing. It's the same dye that's been banned for use in foods because of cancer risk."

Jim here... Certainly, we're all familiar with the old saw, "You can lead a horse to water, but you can't make him drink," right ? So often, the life of a raw foodie is perfectly captured by that saying. We are, of course, the ones leading our equine brothers and sisters to the sweet trough of raw foods, just as others coaxed us into the barn for our first drink.

Have You Been Led To This Post ??

So, what is this post It's a big old horse trough to which, if you're a raw foodie, you can lead others. Or, if you're someone unfamiliar with raw foods, and have been sent here by another, what you'll find below is the water. No one can make you drink it. And, please don't be offended at my comparing you to a horse because (1) we're all horses, (2) this is all just my strange opinion, and (3) horses are beautiful, magical beings! Being compared to a horse is a compliment!

Hi all-? Jim here from Pure Jeevan with our next eipsode of "Know Your Food."? This is "Episode 2 (salvaged): Turnips."? As far as that "salvaged" parenthetical... This relates to the story I told in our first episode -- about how we're planning to upgrade our video equipment, audio equipment, video editing software, and more. I hope you like it, though. Still working on getting them down to 3-4 minutes. This one's just over 5 minutes. If you're wondering how Wendi became strong as Xena Warrior Princess, you'll have to watch this vid!

So, to summarize:? Turnips are great for the root portion (the turnips, proper) or the greens. (Here at Pure Jeevan, we like to use turnips as shells for rawvioli, or simply sliced and served with a little salt. The greens are great juiced!)? Turnips are starchy, but not as heavy as potatoes, and are a great Vitamin C source. They contain fiber, manganese, pantothenic acid, thiamine, potassium, folic acid, copper, niacin, B6, E, riboflavin, and more. The greens of course have calcium, and are a particularly great source of folate (esp. important for pregnant women) and many of the vitamins and minerals listed previously, along with Vitamin A.

Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

This is my version of a beanless hummus. One of my close friends adores the taste of Israeli Hummus and she thinks this tastes just like it. So, try it for yourself and let me know! Jim will eat this if he doesn't see me using the zucchini (he doesn't like the idea of eating zucchini for some reason). :-P

Hummus

3 cups of zucchini (peeled and chopped)

Look at the dinner we had this evening!!!

A bean and rice burrito, taco with all the toppings, tomato and pepper salad, and sweet orange salsa! Yum, yum, yum!!! I'll be posting the pic again and sharing a recipe on Monday.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

In August of 2007, I was on the verge of an emotional breakdown. My entire world had changed since I adopted the raw food lifestlyle. My body had released nearly 100 pounds of unhealthy weight, my health had dramatcially improved, I ended unhealthy friendships, I released a lot of stored emotional memories from childhood abuse, I realized that I wasn't living in a location that met my needs anymore, and so much more. I can't think of any aspect of my life that hadn't changed, in one way or another, over the year and a half that led up to my urgent need for a retreat.