Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




We're loosley going to be picking up some of the ongoing themes we used to cover here on the blog. For the Take the Time Tuesday theme, we asked our readers to take the time to meet or learn about an individual, product, company, etc., that we think may be of interest to you. For today's entry, I'd like you to:

Take the time to meet...

So far, so good, with the mono-meal fasting for Navratri! I mentioned that I'll be sharing an almost diary-like blog entry at the end of each day, to share things with all of you. Well, today's diary entry is quite long. I do share a lot about what was going on with me before the fast, and why I haven't been around much online to connect with all of you.

How's everyone else doing? Are you enjoying your raw food journey? What have you been learning about yourselves, your bodies, and your overall health?

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway " Well, it's simple: It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

"An ounce of action is worth a ton of theory." ~ Friedrich Engels

When people talk about goals and planning, two distinct camps tend to emerge, in my experience:? (1) the "aim then fire" types, and (2) the "fire then aim" types.? I've used those specific terms for a reason, and will return to them in a bit. But, let's look at the two types, and relate them to the way in which one might approach raw foods.

"I sent out over 100 emails, now, and have been corresponding with the chair of the almond board. He s an ass."

~Wendi, writing a few years ago in her "Almond Frustration" blog post.

Jim here again... Wow, that's an excerpt from a very fired-up Wendi, writing a few years ago about her frustration over the USDA's absolutely insane regulation that nearly all almonds sold in the United States must be treated with chemicals or heat prior to sale. I'm sure you know the story by now, so I won't rehash it here. (In case you do not, you can read about it in our original post, Wendi's Almond Frustration post (which even recounts a disturbing, related dream she had about this issue), or our last update post. It's an issue we've been following for years here.)

"My biggest problems are starches... I grew up with them so they are emotional comfort foods."

Well, it's great that you already understand that your desire for starches is mostly coming from an emotional connection with those foods. You're already much more aware of your body and its cravings than many others who are trying to lose weight.

If you have a strong connection with starches, then go ahead and eat them in the beginning of your journey to better health. Simply start by adding more and more fresh, raw, water-rich fruits and vegetables. The more you consume healthy fruits and vegetables, the more your body will begin to crave them (no kidding!! You will actually one day crave a salad as much as you're craving starches right now!).

If you ve been a Pure Jeevan family member for a while, you know we don t always focus on food in regards to health. Health isn t only about the food you put into your body; it s about so much more. We are mental, spiritual, emotional, physical beings who thrive best when we have a balance in all those areas of our lives. Humans are, for the most part, social beings. If we lack something as vital as social interaction, we become out of balance. As young children, our primary social interaction is through direct contact with our parents and close family members. As we mature, almost all of us develop friendships with individuals outside of our family s social circle. Friendship is essential in helping us maintain a healthy balanced life.

How we meet friends, and how we interact with them, has been changing over the years as online social media communities have been created. For those living a raw food lifestyle and using the Internet to connect with like-minded others, you have no doubt realized there is a strong and growing virtual raw food community online. It s a large tribe, of sorts, where we are able to wander from website to website, meeting others and creating friendships together. (Be sure to join Pure Jeevan s Facebook page to connect with other Pure Jeevan family members.)

I need fast & easy meal ideas (esp. breakfast & dinner) -- time is a luxury I don't have (taking 18 college credits, internship, PT job and I started a natural perfume business!). By the end of the day I am so exhausted that I'd rather not eat than go in the kitchen & try making somethin raw.

If you're dealing with exhaustion or fatigue, we'd like to direct you to a recent blog post discussing the subject. As for time being a luxury, we address that, as well, in the same post. You'll always hear the same thing from us about limited time in relation to your diet: Make the time! Your overall health is what's most important in life and it's imperative that you arrange your life so that you have plenty of time to not only prepare healthy meals, but to also eat them in peace without feeling rushed.

With that said, it's also important to realize that eating healthy doesn't need to take hours out of your life. There are plenty of raw food recipes that are not only quick and easy, but also packed with nutrition! We'll share, below, some links for some of our favorite recipes that are quick, easy, nutritious, and delicious! These recipes are located here on our blog.

Wow, today is Day 7 of the Big 2010 Tour! So far, Wendi and KDcat have spent three days on a train and three more in Portland, Salem, and Corvallis. We still have plenty of content to post from those, including a good deal of video (once I'm able to edit that). For now, let's look at some pics and talk about their second stop, Salem!

Prior to leaving, Wendi & KDcat (let's just say "W&K" from here on out, okay ) stopped at People's Co-Op in Portland for supplies. As much as they loved Portland, they weren't very impressed with the co-op there, as compared to the one we have in Pittsburgh. However, in fairness, they were told that it's still a "young" co-op. Still, it's surprising to me that Portland wouldn't have an enormous one. However, it could very well be that there is not as much of a need there, in an area in which organics are much more accepted. Here in Pittsburgh, one could argue that our co-op thrives because organics are largely scoffed at by other retailers. Interesting, eh?

(By the way, are people on the west coast really as laid back as everyone says Wendi got into a bit of hot water for filming inside another co-op! Here in Pittsburgh, I doubt anyone would care if you set up a movie set in our co-op. No charges were filed, thankfully.)

The mono meals ended and I did create that beet pasta with alfredo sauce that I was dreaming about. So, here's the recipe:

BEET PASTA