Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Bunny Berry is back with a new 100-day Raw Fu challenge! If you've made a New Year's resolution to eat more raw in 2009, Bunny Berry's Raw Fu community may offer you the amazing support you'll need to meet your goal for the new year. Check it out!? Here's a snippet from Raw Fu:

And we re BACK! It s time to ring in the New Year with a New 100 Day Challenge. Take the plunge with 100 days of support, love, and lots of leafy greens. Bunny will be back with daily videos, vision boards, special Raw Fu celebrity guest stars, Breakfast with Bunny calls, and more Cutting Board Cam!

Join the Next Raw Fu Challenge NOW!

Jim here... I'd like to mainly talk about organics today, but thought I'd wrap that subject into a longer, rather quirky piece on ranking produce on some sort of a scale that would indicate how awesome (or awful) it is. See what you think...

Have you ever thought of arranging produce into a sort of "heirarchy of quality"? Well, I'm not going to attempt to do that here, but I would like to discuss the concept for a moment in order to at least explain what I'm getting at. While I've not yet attempted to do this exercise, I nonetheless occasionally envision a large chart or something that conveys my feelings about how I personally rank the quality of fruits and vegetables I put into my body. This all probably sounds vague, so let me share some examples.

We're into soft foods and treats these days, because Jim recently had a wisdom tooth extracted (KDcat insists he is less wise for having done so). We've been having a lot of fruit smoothies! I made a big mistake and created a smoothie with a grapefruit for the juicy part (I normally only use oranges). I don't care for grapefruit, because the bitter part just isn't appealing to me. However, I thought for sure that bananas and frozen berries would override the bitter taste of the grapefruit. It didn't, so I added some agave to the mixture and blended it again. Nope--still bitter. So, I asked Jim to taste it (he LOVES grapefruit) and he thought it was fantastic. He consumed the entire pitcher of the bitter concoction.

Today in Pure Jeevan's home we are celebrating one of the best days of the year---KDcat's birthday!? How she has blossomed over the years...

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Jim here... This post is for anyone who has turned to raw foods in an attempt to become healthy -- to lose weight, lower cholesterol, to lower blood pressure, to beat diabetes, or perhaps to overcome something even more serious. Let me ask you something (rhetorically): Have you ever, in your journey toward optimal health, looked at someone else -- someone else who eats "worse" than you do, yet who appears outwardly more healthy -- and thought, "Why is it so hard for ME and yet so effortless for that person "

Have questions run through your mind such as: ?How can that other person eat all of the wrong things, and yet look healthy? ?Why is it that I eat better than most people, and yet I'm the one facing a health problem Why is it that some people go raw and their issues clear up so quickly, and yet here I am still not feeling and looking 100% healthy? Why is it that physical health is not always bestowed on those who really deserve it?

Jim here... Wow, did you read yesterday's post ? Wendi is away for a month starting today. That's like a year in Internet time, right?

So, I guess I have the blog to myself for a while. So strange... I mean, I helped her set it up back in late '07, contributed numerous articles and a lot of behind-the-scenes time along the way, and then got really involved here (regularly -- daily, even) about a year ago. But, I never "had the keys" all to myself for a long spell. I feel as though I've been entrusted with something important, you know ? I must control that strange compulsion within me to, you know, run a silly cat video or something. But, I'll resist and keep things on-point. (LOL)

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!

So, did you think we'd forget about Makin' It Monday during Wendi & KDcat's big cross-country tour? Absolutely not! ?While in Salem, Wendi filmed Kerry Matson demonstrating one of her favorite raw recipes -- heck, one of our favorites, too! I'd have to say that raw apple pie is one of the classic raw dessert recipes. Everyone interested in raw should know how to make this! (And anyone who tastes it will soon be interested in raw!)

Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

Jim here... Wow, it's May 1st already! May is an exciting month for me because that's usually when my running kicks in more regularly. There's nothing like hitting the pavement and being in motion, MP3 player in hand. Whether it's an intense half hour of intervals powered by the Foo Fighters, or a longer moving-meditative outing accompanied by Michael Hedges, I do enjoy being out there (even if I'm distracted now and again when my canine running companion? -- aka "the Jooge" -- chases after something she shouldn't)!

But, as I was getting at:? Ever since I lost the weight, I simply can't abide cold. I've heard many raw foodies talk about this phenomenon, and have heard numerous explanations for it. My suspicion is that all of the "why raw foodies are always cold" theories are partly correct -- or, better put, that the theories cumulatively contribute to our slightly lowered body temperature.

  1. Reflecting on Two Years of an Exclusively Raw Die