Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Sad Update: Our friend Michelle Pierson, interviewed here, passed away in July 2016 after a kayak accident in Hawaii.


We've spent the past three days focusing on the core subject of critical importance in the raw food lifestyle -- the FOOD! However, as most people will agree, it's also about so more than "just the food." Here at Pure Jeevan, we've always made a point to stress the holistic nature of our philosophy (mind, body, spirit, emotions), and we'll certainly continue to do that.

The Raw Spirit Festivals also do a magnificent job of illustrating this point. While they do offer *spectacular* raw foods and presentations centered around raw foods, you'll also find music, dancing, yoga, and other uplifting recreational activities all day long!

I like this "travelogue" format, so let's continue! Here's Wendi's comments from their adventures in San Luis Obispo, checking out the raw vibes along the CA Central Coast!

After a very active visit in the San Francisco / Berkeley area, we headed down the coast to San Luis Obispo, CA. There's a pretty active raw food meetup there and we were asked to stop in their town to give a talk to their group.

It was a nice drive south, but the sun is a bit brighter than we're used to (especially when driving long distances). When we arrived in the town, we were overcome by the beauty of the place. It's one of the most beautiful places we've seen in California, so far!

Mmmmmmmmm! ?I'm sitting here at my computer eating the Best Organic Fuji Apple Ever. Don't believe me? ?Here's a picture of the apple I'm eating right now:

Looks dee-lish, right? ?(Okay, so maybe it's not the most appetizing pic in the world...) ?Anyway, one interesting thing about this apple is that I bought it (a whole big bag of them, actually) because it was so cheap. (I'm on a relatively tight budget these days.) ?But, if it was so cheap, how could it be so tasty? ?(And organic, too!) Well, that's where the basic law of supply and demand come in. Whenever a crop is at the peak of its season, the supply rises considerably. Instead of the store receiving X number of bushels of apples, they receive 5X or more. So, they slash prices to move that kind of volume.

Today we revive our occasional "Thankful Thursday" feature to give thanks for a special Internet destination: Twitter.com. We're sure a number of you who may be unfamiliar with Twitter may be asking, "What in the world does this have to do with raw foods "

In fact, there's quite a bit of raw foods "activity" on that site! But first, let's take a look at what Twitter is. Basically, it's a web site where you sign up with a username, and then you answer the question, "What are you doing " in 140 characters or less.

Jim here... Wow, did you read yesterday's post ? Wendi is away for a month starting today. That's like a year in Internet time, right?

So, I guess I have the blog to myself for a while. So strange... I mean, I helped her set it up back in late '07, contributed numerous articles and a lot of behind-the-scenes time along the way, and then got really involved here (regularly -- daily, even) about a year ago. But, I never "had the keys" all to myself for a long spell. I feel as though I've been entrusted with something important, you know ? I must control that strange compulsion within me to, you know, run a silly cat video or something. But, I'll resist and keep things on-point. (LOL)

In the comedy film, L.A. Story, there's a scene in which weatherman Harris K. Telemacher (Steve Martin) visits a friend and is asked to taste a *very* green-looking juice. He does, and then proclaims it's "exactly like licking a shag carpet." ?Funny how some people adore intense greens while others experience the polar-opposite reaction. (There are numerous funny food- and health-related jokes in that movie, by the way!)

Yesterday, we discussed some unusual considerations with respect to greens, ultimately leading to a brief discussion of chlorophyll (the green pigment within almost all plants that plays a key role in photosynthesis).

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Yesterday, we covered the concept of "unsubscribing" from unhealthy practices. This was of course based on the common Internet practice of subscribing and unsubscribing to various things like newsletters and email lists. I receive quite a few of these each day, many raw foods ones and many non-raw ones. Among the non-raw, one that has been interesting to me lately is called the Art of Non-Conformity, penned by Chris Guillebeau. Basically, Chris' site chronicles his adventures in reaching his personal goal -- to travel to every country in the world! Along the way, he writes about all sorts of out-of-the-box things, as the blog name implies.

Today, he posted something that is remarkably insightful and applicable to our subject matter here, even though his context was completely different. The entry, entitled simply "Before and After," discusses the drinking water problems in much of Africa, focusing for the moment on Liberia. Atop the piece (the "before" picture) is a muddy water hole, the only source of drinking water for one village. The next picture (the "after" shot) shows a different, very happy village obtaining fresh, clean water from a newly installed well. Chris closes his article with the following quote:

I'm excited about something that one of my friends has been working on. Melissa is gifted in so many areas, one of which is wild edible identification. She recently told me she was working on something that would help a lot of people and I was excited about her new project. Well, now it's ready to be shared with everyone!

Take the time to meet...

Within the raw food community, a controversy seems to have been brewing for the better part of a year! The topic: Agave nectar (also called agave syrup). Surely by now most people know what agave nectar is. For anyone who doesn't, it's a thick liquid sweetener made from, you guessed it, the agave plant.

In general, the production of tasty agave nectar involves heating the plant to a certain temperature (which varies widely according to which manufacturer is making it and which species of agave is used). The extent of this heating constitutes a significant part of the controversy (as most raw foodists believe that heating any food over a certain temperature, usually somewhere between 105 and 118 degrees fahrenheit, renders it "dead").