Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




The other day I made a recipe from "Rainbow Green, Live-Food Cuisine" by Dr. Gabriel Cousens. I modified his recipe a bit and what resulted was amazing. Perhaps the original recipe tasted even better, but this is what I did with it.

Wow, we've been getting a lot of publicity lately.(We'll be writing more about that later.) We're thrilled to be recognized for the work we're doing for the raw food community!

For those newly acquainted with Pure Jeevan, you've already found our blog (this site), and likely our main site. But, we also wanted to highlight another offering we've put a lot of work into -- the All Raw Directory. Here's a screenshot:

Many people have asked us about the Raw Spirit Festival (RSF): What is it? When is it? Where is it? Will we be going ? So, we wanted to take a moment to answer those questions.

Can you believe it's mid-October already ? Here in Pittsburgh, for those lucky few who may have fig trees, that means harvest time! Well, almost. Take a look at this video we made about figs!

As stated in the video, we did a previous installment on figs in our Know Your Food series (which will definitely be returning once we finally sell our home and become full-time raw food inspiration providers!). Please visit that link for nutrition and other information on figs.

There's SO much to celebrate lately! Check it out:

Our dear friend Robin (aka Rawbin) celebrates her birthday today. We created a fun video for Rawbin, who has the ability to make anyone laugh! Rawbin blogs here and you can read her "My Raw Story" installment here.She's also the east coast Raw Spirit Festival representative. (RSF east happens August 29-30, 2009 in Maryland. More info here.)

Beginning today and running all through next week (and even spilling into the following week!), we'll be running videos from the Raw Spirit Festival (RSF East 2009) held in Upper Marlboro, MD, last weekend. If you've never attended a RSF event, you absolutely must. They're the best ever!

Jim here... Wow, it's Monday, April 27! Let's do something different today: Let's celebrate Monday instead of bemoaning this day that represents the taditional start of the dreaded work week. Why? Because it's our sincere hope that whatever you do in your work week is a labor of love. And, if you're not quite there yet, then celebrate the fact that you WILL be there sometime soon. For us, it means another week of working to inspire you to achieve optimal health -- and that's not "work" at all; it's actually FUN!

So, without further adieu, let's jump into this week's fun. Our good friends Melissa and Dave Sokulski have launched a site recently called FoodUnderFoot ("unleash the energy of wild edibles"). Even in it's young seedling state, I think it's already a fascinating site, and promises to become an encyclopedic web destination for anyone interested in foraging wild edibles. So, check them out for some informative info and valuable freebies, too!

I'm in the mood to eat lemons, so I figured for today's Makin' It Monday I'd search the Net for some lemon recipes. Well, look what I found!

In a recent post we announced that we were interviewed by Rhio for her Hooked on Raw with Rhio radio show that airs on NY Talk Radio (formerly known as Tribeca Radio). Rhio is an amazingly talented woman; we encourage you to check out her Rhio's Raw Energy site that has a lot of helpful information about the raw and living foods lifestyle.

Rhio talked with us about all of the projects we've been working on. She was particularly fond of the All Raw Directory, but she was also thrilled about our cross-country raw food tour and the raw food publishing company that we'll be starting in the near future. She asked us about our successes with the raw food diet, about our daughter, and so much more. If you have the time, we'd love for you to listen to the interview and let us know what you think! It was our first professional interview and we enjoyed it!

Here's a link to check out interviews that Rhio has conducted: Hooked on Raw with Rhio/NY Talk Radio.

The raw food movement isn't creeping along anymore! Just recently I wrote that Angela Stokes was interviewed by CNN about her miraculous weight loss on the raw food diet. Well, today the shining star for the raw food community is none other than Philip McCluskey! He was a guest on CBS's nationally syndicated show called "The Doctors." Philip, if you don't already know, is down 200 pounds and his entire life has changed on raw foods. Like so many others, he is actively spreading the word about raw foods and health.

I don't watch TV, but we do have a television set for watching occasional DVDs. So, I planned on turning the set on and actually watching TV for the first time in I don't remember how long! However, I turned it on and realized I don't even know on what channel CBS is located. I tried to flip through the channels, but our TV doesn't automatically let you scan through channels for some reason. So, I was manually pressing and entering numbers into the remote control, but never found the correct channel. I'm sure I didn't miss it, however. In this community, we're all about supporting each other and spreading the word about raw foods and health. I am certain that within a few hours there will be a video up on YouTube of Philip's shining moment on CBS. Once it's available, I'll edit this post and include the video!

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.